The role of AI in transforming Customer Experience in Media Products

 

Mala Ramakrishnan, COO of Cuvo, recently interviewed Lyall Sumner, a media and entertainment industry veteran with over 25 years of experience. Lyall held leadership roles at Liberty Global, including Product Owner for the Horizon TV platform, and served as Director of The Roku Channel at Roku. Their discussion revolved around enhancing consumer experiences in media, particularly amid the shift from traditional TV to streaming. They emphasized the importance of consumer engagement and highlighted Cuvo's machine learning platform in this transformation.

Additionally, Lyall shared insights from his extensive career, addressing challenges in adapting to evolving subscription models, customer voice, user engagement, and data analysis, including the role of AI. Cuvo's role as a machine learning platform for in-app consumer expression was also a key point of discussion.